Stellar
Stellar is a concept-driven sparkling fruit drink brand built around the idea that everyday moments can hold a sense of quiet wonder. The project explores how a beverage brand can create an imaginative yet approachable identity by blending playful storytelling with a clear and contemporary visual system.
Self Initiated Projects
Project Overview
Passion Project
My Role: Lead Brand Designer / Creative Director / Packaging Designer / Art Direction / Illustrator
Industry: Food & Beverage
Scope: World Building / Brand Identity / Digital Media / Packaging / Merchandise
Year: 2025-2026 ( 1 year )
Team Members: Kaung Thant ( Maverick ), Sketch, Eren
Sketch is a Motion Designer and Eren is a Support Illustrator. Credits to Sketch for the all the Motions in this brand. Eren drawn 2 dinosaur hands and 1 pose for lime dinosaur. The rest of the illustrations are done by me.
In this project, I developed the brand from the ground up, including the conceptual direction, brand strategy, visual identity, mascot system, packaging, and motion exploration. The brand is guided by the Magician and Everyman archetypes, allowing it to balance transformation and imagination with familiarity and social connection.
The Problem
The modern beverage market is saturated with brands that focus on either functionality or lifestyle aesthetics, but rarely both. Many products promise refreshment, yet lack emotional resonance or a sense of shared experience.
As a result, everyday drinks often feel disposable rather than meaningful. Stellar was created to explore how a beverage brand could transform a routine moment of consumption into a shared emotional experience
through storytelling, symbolism, and visual world-building.
The Solution
Brand Collaterals
The visual system is applied across a range of brand collaterals, translating the identity into everyday touch-points. From layouts to graphic elements, each piece maintains consistency while carrying the brand’s playful and expressive tone across both digital and physical formats.
Merchandise
The stellar identity extends into merchandise as a way to further express the brand’s personality beyond the product. Using mascots and graphic elements, the designs turn everyday items into playful extensions of the brand world, reinforcing connection and recognizability.
Packaging
The packaging brings the world to life by combining mascots, color, and graphic elements into a cohesive system. Each flavor is clearly distinguished while still feeling part of a unified lineup, creating a balance between individuality and brand consistency on shelf.
